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Fund Raising - Bequests
Bequests: securing an institution's long term future
Bequests: considerations to achieve philanthropic success Register to read full story...Background to bequest planning
Some conditioners that influence a successful bequest campaign Register to read full story...Establishing the bequest campaign fundamentals
Setting fundamental strategies underpin bequest campaign success Register to read full story...Marketing the bequest program
Considerations to improve bequest marketing strategies Register to read full story...
Servicing the bequest market
Bequest campaigns demand attention and time to achieve results Register to read full story...Member Login
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EduMarketing provides specific information to enhance institutional communications and marketing.
After registering and activating your account you can read the existing articles in full. These are updated every three weeks with news on a broad range of development and education marketing issues to improve professional development and assist you, the school, university or college in your marketing and advancement program. The eduMarketing updates include articles covering a wide range of development, marketing, strategic planning and organisational issues under the following headings: governance, community relations, enrolments, fund raising, marketing, technology/databases, communications, public relations, alumni relations, strategic planning, archives, foundations and merchandising.
Australian and international contributors will document latest trends and provide incisive comment on these key issues. These articles will expand your professional horizon, improve your understanding of development issues and trigger ideas to enhance your institution's development programs. Irrespective of an institution’s development office resources, all schools, universities and colleges will benefit from the articles and information contained in each eduMarketing newsletter. Articles from external contributors are welcome and encouraged. Please email your article to us. Comments and/or suggestions on other issues affecting school, university or college development programs are welcome.
Subscribers to eduMarketing will also receive news and information on marketing case studies undertaken by Leonard Holt Robb. Many schools have benefited from LHR's integrated marketing campaigns (see our online case studies), online advertising design and placement, human resource, advertising and job creation programs. (See examples of Education Marketing opposite). If you wish to discuss your institution’s marketing and development needs please at LHR. We trust the development, marketing and online information service will contribute to your professional development, assist your institution's advancement and support Australian education.