- Development Office Functions
- Governance
- Community Relations
- Enrolments
- Fund Raising - Annual Appeals
- General Education
- Fund Raising - Capital Appeals
- Fund Raising - Bequests
- Fund Raising - Planned Giving
- Marketing
- Communications - General
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Fund Raising - Annual Appeals
Annual appeals: what role for the parent community?
Can/should parents participate in annual appeals? Register to read full story...What role for alumni in the annual appeal?
Alumni represent a critical audience in annual appeal campaigns. We outline positive methods to improve giving and better engage your former students. Register to read full story...Explaining the annual appeal to alumni
Progressive, selective contact targeting of alumni will increase support for annual giving while keeping former students aware of institutional philanthropic needs. Register to read full story..."Why should I give money?"
Developing the annual appeal case statement, and adapting the appeal to best create donor acceptance, is a critical question to involve and challenge alumni (and all stakeholder audiences) to donate to your institution. Providing a compelling answer to this question is fundamental to achieve annual appeal success. Register to read full story...Securing the alumni donation
A variety of approach techniques can be implemented to encourage alumni donations to your annual appeal. Progressively personalising and targeting the appeal addresses the two key issues of annual giving – encouraging more donors to give money and increasing the per capita donor contribution. Register to read full story...After the gift is given
The interminable tyranny of successive annual appeals requires a thorough assessment and understanding of current appeal programs and strategies. Sharing and building on the ‘high’s, while reviewing and solving the appeal ‘lows’, will have significant repercussions to achieve ongoing appeal successes involving alumni in subsequent campaigns. Register to read full story...Member Login
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