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TOP STORY
Striking a balance with corporate philanthropy
Securing philanthropic support from the business community is a key ancillary income component for education. Strategies that sustain such partnering are equally significant – and mandatory for most institution’s long term financial stability. Read More...LATEST NEWS
Left to her own devices
While Julia Gillard is steadily building her personal profile with the Australian electorate her views on education strategy reflect her personal background more than the educational expectations for current students within Australian society. Register to read full story...The end of the line: all change, please!
Change forces are influencing higher education institutions in the USA and Australia. We examine some implications and highlight certain issues where change will also impact on independent school operations. Register to read full story...Facing and accepting educational change
Education can learn from business by identifying three critical areas of operational change: market considerations, the significance of people skills and the impact of technological innovation. We offer examples that may impact on your institution and suggest two marketing areas to implement community relations change into your school or university. Register to read full story...RECENT NEWS
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Welcome to eduMarketing
EduMarketing provides specific information to enhance institutional communications and marketing.
After registering and activating your account you can read the existing articles in full. These are updated every three weeks with news on a broad range of development and education marketing issues to improve professional development and assist you, the school, university or college in your marketing and advancement program. The eduMarketing updates include articles covering a wide range of development, marketing, strategic planning and organisational issues under the following headings: governance, community relations, enrolments, fund raising, marketing, technology/databases, communications, public relations, alumni relations, strategic planning, archives, foundations and merchandising.
Australian and international contributors will document latest trends and provide incisive comment on these key issues. These articles will expand your professional horizon, improve your understanding of development issues and trigger ideas to enhance your institution's development programs. Irrespective of an institution’s development office resources, all schools, universities and colleges will benefit from the articles and information contained in each eduMarketing newsletter. Articles from external contributors are welcome and encouraged. Please email your article to us. Comments and/or suggestions on other issues affecting school, university or college development programs are welcome.
Subscribers to eduMarketing will also receive news and information on marketing case studies undertaken by Leonard Holt Robb. Many schools have benefited from LHR's integrated marketing campaigns (see our online case studies), online advertising design and placement, human resource, advertising and job creation programs. (See examples of Education Marketing opposite). If you wish to discuss your institution’s marketing and development needs please at LHR. We trust the development, marketing and online information service will contribute to your professional development, assist your institution's advancement and support Australian education.