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TOP STORY
Left to her own devices
While Julia Gillard is steadily building her personal profile with the Australian electorate her views on education strategy reflect her personal background more than the educational expectations for current students within Australian society. Read More...TOP STORY
The end of the line: all change, please!
Change forces are influencing higher education institutions in the USA and Australia. We examine some implications and highlight certain issues where change will also impact on independent school operations. Read More...TOP STORY
Facing and accepting educational change
Education can learn from business by identifying three critical areas of operational change: market considerations, the significance of people skills and the impact of technological innovation. We offer examples that may impact on your institution and suggest two marketing areas to implement community relations change into your school or university. Read More...TOP STORY
The challenge of probity
Massive losses reported from certain higher education endowment funds highlight the need for concerted action to address issues that gave rise to such unprecedented financial circumstances. Read More...TOP STORY
Finding a better way to afford tuition fees
If the face of a weakened national economy independent school groups should examine the potential to establish partnered fee payment programs to contain the growing affordability gap for parents facing increasing tuition fees. We examine the School Plan Melbourne program and ask why schools cannot implement a similar or modified fee scheme. Read More...TOP STORY
News media join the league
Media discussion on school league tables continues to promote its divisiveness and narrowness compared to wider qualitative issues associated with teaching standards and professional performance, especially where international student outcome comparisons are involved. Read More...TOP STORY
Looking back to look forward
Comprehensive tracking programs provide valuable information to highlight academic success and workplace achievements among former students. Such information offers a significant marketing edge for schools priding themselves on alumni outcomes as a pointer for new student enrolments. Read More...TOP STORY
Balancing the rising cost of independent education
As independent schools begin their 2010 budget appraisal the balance between tuition fee increases and the community’s ability to accommodate fee rises will come into sharp focus. Each school needs to carefully assess these factors to secure the most rewarding options for long term financial viability and a harmonious school community environment. Read More...TOP STORY
Recovery’s ‘green shoots’ not appearing in education philanthropy
The USA's faltering economy continues to impact on philanthropy and scholarship support for US college intakes. While Australia is not immune from such global reach if international ‘green shoots’ of recovery can generate a more rapid local recovery, pressure on enrolment demand and anticipated reductions in donation patterns may diminish faster than projected for the USA. Read More...TOP STORY
Summer time – and the living is hectic
Regardless of prevailing economic circumstances all independent schools should examine ways to generate ancillary income from their capital infrastructure or education facilities during school holiday periods. Apart from raising money more extensive resource utilisation offers other community and student related benefits. Read More...TOP STORY
Public Vs Private: Government in the driving seat
The Obama Administration’s takeover of General Motors presents interesting comparisons with funding practices for Australia’s independent school sector. When a federal government drives, finances and directly influences structural change do the outcomes differ significantly from government’s traditional regulatory relationship with the private sector? Read More...LATEST NEWS
It’s not rocket science
A New York school program provides insight into the many qualitative indicators that contribute to improved educational outcomes in schools. Register to read full story...Independent schools miss publicity opportunities
Independent schools are failing to take greater publicity advantage from regional or suburban newspaper advertising. More concerted media and press relations will improve placement:content measures while strengthening school and sector image and profile to suburban audiences. Register to read full story...After the gift is given
The interminable tyranny of successive annual appeals requires a thorough assessment and understanding of current appeal programs and strategies. Sharing and building on the ‘high’s, while reviewing and solving the appeal ‘lows’, will have significant repercussions to achieve ongoing appeal successes involving alumni in subsequent campaigns. Register to read full story...RECENT NEWS
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EduMarketing provides specific information to enhance institutional communications and marketing.
After registering and activating your account you can read the existing articles in full. These are updated every three weeks with news on a broad range of development and education marketing issues to improve professional development and assist you, the school, university or college in your marketing and advancement program. The eduMarketing updates include articles covering a wide range of development, marketing, strategic planning and organisational issues under the following headings: governance, community relations, enrolments, fund raising, marketing, technology/databases, communications, public relations, alumni relations, strategic planning, archives, foundations and merchandising.
Australian and international contributors will document latest trends and provide incisive comment on these key issues. These articles will expand your professional horizon, improve your understanding of development issues and trigger ideas to enhance your institution's development programs. Irrespective of an institution’s development office resources, all schools, universities and colleges will benefit from the articles and information contained in each eduMarketing newsletter. Articles from external contributors are welcome and encouraged. Please email your article to us. Comments and/or suggestions on other issues affecting school, university or college development programs are welcome.
Subscribers to eduMarketing will also receive news and information on marketing case studies undertaken by Leonard Holt Robb. Many schools have benefited from LHR's integrated marketing campaigns (see our online case studies), online advertising design and placement, human resource, advertising and job creation programs. (See examples of Education Marketing opposite). If you wish to discuss your institution’s marketing and development needs please at LHR. We trust the development, marketing and online information service will contribute to your professional development, assist your institution's advancement and support Australian education.